Bongo.. Always American Made - Analysis Of Bongo Jeans Ad :: essays research papers

BONGO.. Continuously American Made - Analysis of Bongo Jeans Ad      This advertisement for Bongo pants is from the April issue of Seventeen magazine. The advertisement gives no composed depiction of the item. Just images and covered up messages are utilized to attract the peruser and work up enthusiasm for the item.      There is an appealing youthful couple occupied with what gives off an impression of being a strip-poker game. The man is clearly losing. He is obviously bare behind a card table, wearing just his shoes, with his pants hung over him. His briefs are on the floor under the table, fortifying the way that he is bare. He has a look of mistrust all over, and yet, he looks cheerful and content. It is as though he is suspecting, "Oh no, presently I am naked. What will I do now?". The youngster has clearly not lost a solitary hand. She is completely dressed and is by all accounts in complete control of the game and her life. This makes sense since the magazine the advertisement shows up in is outfitted towards adolescent young ladies. She sits in a to some degree erotic posture, inclining forward, with a look of certainty and accomplishment all over. She clearly realizes that her hand is a champ, and that her partner will before long be without even his shoes. On the table are two glasses of milk. This is one of the most impressive pictures in the advertisement. I accept they are there to check the sexual hints what's more, thought of hazard taking in the promotion. Milk is incorporated as though to state, "Even however these two youngsters are most likely going to engage in sexual relations when the game is done, they are healthy, acceptable people." Milk works obviously superior to utilizing soda pops, for instance. On the off chance that the producers of the advertisement had utilized cola for example, the peruser couldn't have truly known whether the fluid in the glasses was cola, dim lager, or alcohol. By utilizing milk, the individuals who created the promotion verified that the peruser could beyond a shadow of a doubt about what the glasses contain. Encompassing the outskirt of the advertisement are playing a game of cards. I accept they speak to betting and a "Devil may care" mentality. The cards pass on to the peruser that its good to bet and take risks. They appear to state, "If you wear our pants, you can take risks and still be in control." Teen age young ladies are searching for this sort of message, so this promotion is extremely successful in handing-off this idea.